If you can remember, Comcast recently attempted to purchase the Walt Disney Co. for around $50 billion. That offer was rejected.
Comcast now instead purchased the much smaller TechTV cable network for around $300 million.
A little history regarding TechTV -
TechTV was launched about 6 years ago, with the name of "ZDTV." It was then later changed to "TechTV" in 2000 when Vulcan Programming, a company owned by Paul Allen, the co-founder of Microsoft, purchased the network.